Stop Putting Yellow Pages Directories on My Doorstep

By Andrew Meyer |

yellow pages directory

Yellow Pages directories used to be such useful tools. Remember those days? Everyone had one in their home in close proximity to their landlines. You could walk down the street and find one attached to every payphone in town.

I don't know about you but Yellow Pages directories don't seem like tools anymore. They just seem like really heavy trash. Especially when you come home or open your front door in the morning and find one sitting on your doorstep.

When I get one on my doorstep I immediately throw it away, which is funny since the Yellow Pages I got on my doorstep today said "Do Not Recycle Before May 2009".

If I want to look up a telephone number, locate a restaurant or find a good bail bondsman I immediately head for the Internet and Google search. Not Yellow Pages.

How long before AT&T and other directory makers stop putting them on my doorstep? Not only are they ineffective search tools when compared against Google but they are also wasteful.

I understand that AT&T earns ad revenues by putting directories on my doorstep but it seems like they could earn valuable goodwill and also valuable attention for YellowPages.com if they ran a final season/last tour/retirement campaign for their doorstep directories.