I need to get a mop for my apartment, so I just put it down on a list of things to buy at the store on the next trip.
Browsing the list, I noticed I wrote down “Swiffer” instead of “floor mop”. My hand wrote it down automatically without much thought. It was if I was writing down Q-tips or Clorox instead of cotton swabs or bleach, respectively.
I like to think that I’m invincible to marketing influence. But, when I saw that I had put down Swiffer instead of floor mop it made me realize that I had become a victim of Swiffer marketing.
The million dollar question is “Will I buy a Swiffer floor mop”?
I’m not going to give a definite “yes”, but Proctor & Gamble should feel very positive about their chances of getting one more Swiffer sale out of me.
There are plenty of floor mop options out there, but they need to beat the promise of Swiffer’s “easy cleaning solution” lodged in my mind. And, trust me I know about floor mop options. I’ve had plenty of jobs that involved me mopping large swaths of floor with an array of different floor mops.
I’m trying to figure out how Swiffer has such a high rank in my mind’s search results for “floor mops”.
Is it because of all the Swiffer commercials I’ve seen over the years? Is it because my mom has owned a couple of Swiffer Dusters (not mops) over the years? Or did Swiffer unleash some sneaky viral campaign on my demographic that I didn’t notice?
Something really influenced my mind to give Swiffer a high ranking. I hope all those crappy Internet banner ads aren’t effecting me in some subtle, long-term way. That would suck.
