Look Ma, I’m in Newsweek

Make sure you pick up a copy of Newsweek this week.
The one with this cover (April 21, 2008 Issue):

Claudia Kalb did a great write-up of all the new-fangled personal genome services that have been popping up lately, like deCODEme, Navigenics and 23andMe (that's the one I did), and how they're being marketed.
The article is [...]